It means companies have to be more nimble with their engagement strategies.Īccording to Technorati’s 2013 Digital Influence Report, influencers are becoming more successful in shaping opinions and purchasing decisions of consumers than social networks alone. In fact, according to Search Engine Journal, 72 per cent of consumers surveyed said that they trusted online reviews as much as personal recommendations.Īccording to CrowdTap, 66.4 per cent of shoppers update their Facebook status to tell friends about the best offers and finds on the market.
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